Monetization

At the moment there are a few ways to set rates. You can set global rates which apply to all your content across all subdirectories and pages. To enable rates, you must assign them to a license.

Licenses

There are three types of licenses:

  1. Summarization License - Allows AI customers to access your content to create a summary, grounding, or citation with a single use license. Simply, set your rate per 1000 pages accessed and click activate and allow AI customers interested to view rates and pay for your content, you can consider your current RPM as a benchmark when determining what value to set as your Summarization Rate
  2. Full Display License - Allows AI customers to display the complete text of an article once. Set your rate per 1000 pages accessed and click activate to begin generating revenue, you can consider your syndication rates as a benchmark when determining this rate.
  3. Custom License - For any partners that you have struck deal with, you can upload a custom license to the user agents of that specific partner. Any requests made to TollBit with that partner's user agents will include the license that you uploaded in the transactions.

Within both types of licenses you can also set custom rates according to the following hierarchy: bot -> page -> keyword -> time -> subdirectories. This means that when determining the price of a page for a particular request, we first check if that request is from a bot that matches any of your bot rates. If so, we return that rate. If there are no bot matches, we then check if the requested page matches any of your page rates. We keep going down the chain, trying to find a match, and if we find no matches at the end, the content cannot be accessed by AI customers.

TollBit doesn't take a percentage of your rates or revenue share. We simply charge AI customers a small transaction fee on top of the rates you set. Your payments reflect your rates completely; if you set a rate of $0.001 per page, AI customers will pay that and you will receive that amount completely.

Types of Rates

Bot Rates

These rates allow you to set special rates for any specific bots that access your platform, and will override all other rates. You should set this type of rate if you have struck a licensing deal with a company that employs a particular user agent, and want to give them special rates to access your content (usually 0).

Directory / Page Rates

Directory rates let you set a flat fee for all the content within a page directory of your site. For a quick way to instantly price your content, you can set a price for your top level directory, and this will automatically apply to all pages. You can drill down into further subdirectories and set pricing there, and it will override any price in a higher directory. For example, you can set a base price of $0.001 at the root level, and then set a price of $0.005 for the /sports directory. Everything under /sports will now be $0.005 while something under /cooking will still be $0.001.

Page rates allow you to set a rate for a specific page on your website. If you have any page that you know gets high bot traffic (i.e. sports or election results), or if you have a very high quality piece of original reporting, you can set a special rate for that page. This will override all other rates except bot rates.

Keyword Rates

These rates allow you to set a price for pages that may contain a particular keyword. If you know that there are some high profile sporting events coming up, you may want to set a higher price for pages that mention football or basketball. This rate is still in beta.


When activating rates, you are agreeing to the standard license terms. These license terms will apply each time an AI company uses your content. You can review the full licenses within your portal on the Rates page by clicking the question mark next to the license name, and rates can be independently set and activated per standard license.

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Pro Tip

When you first onboard onto the platform, your rates will not be active and demand side users will not be able to fetch your content through TollBit. In order to activate your rates and price your content, click the "Activate" button on the top of the rates page. Once this is active, all your rates will be live.

Transactions

This page provides an audit trail where you can see all the requests that have been made to your website through TollBit. For each request, you are able to see the user agent that made the request, the page they hit, and the price they paid for that page.